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Advertise Smarter: Reach Our Podcast Fans

  • Estimated 124 million Americans have listened to podcasts
  • 73 million Americans are regular, monthly podcast listeners
  • Overall podcast listenership divides equally between men and women
  • The amount of time Americans spend listening to podcasts has doubled since 2014
  • 40%  of Americans listen to audio on a smartphone on any given day
  • 44% of podcast listeners are in the coveted 18-34 age bracket; 33% are ages 35-54
  • 31% of podcast listeners earn $100,000 or more in annual household income; 45% make $75,000 or more

Source: Edison Research

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