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Advertise Smarter: Reach Our Podcast Fans
- Estimated 124 million Americans have listened to podcasts
- 73 million Americans are regular, monthly podcast listeners
- Overall podcast listenership divides equally between men and women
- The amount of time Americans spend listening to podcasts has doubled since 2014
- 40% of Americans listen to audio on a smartphone on any given day
- 44% of podcast listeners are in the coveted 18-34 age bracket; 33% are ages 35-54
- 31% of podcast listeners earn $100,000 or more in annual household income; 45% make $75,000 or more
Source: Edison Research